May 2012:
Six Secrets of Successful eCommerce

Web companies need to stay on top of the constantly evolving methods of advertising on the web. Trends regularly emerge in this sector, so it can be difficult to keep up with what is important to know in the world of digital marketing. more...

April 2012:
Online Payment Trends

Online Payment Processing is an ever-changing industry. Ten years ago, when buying products online was far less prevalent, few could have foreseen the rapid growth of mobile and tablet shopping. It is more complicated than ever for merchants to prepare for all types of data breaches, but it is also more important, as credit card thieves have become increasingly creative. more...

March 2012:
Analyzing Google Analytics

When selling merchandise online, it is not enough to simply track sales. What you sell is obviously important, but it is also vital to know who is purchasing, where they are purchasing from, and perhaps most crucially, why some visitors decide not to purchase. There are dozens of major analytics programs available that will track website activity, through companies including IBM, Adobe, and comScore. However, Google Analytics has a vast majority of the marketplace, especially when it comes to smaller businesses, as it is both free and easy to understand. more...

February 2012:
Social Media Grows Up

Social media is no longer just for college students and other young adults to announce their Friday night plans. About 66 percent of adults use some form of social media, with nearly a quarter of total online time spent browsing and posting on social networks. While the most common reason Americans use social networks is to connect with friends, more companies are seeing the benefits of using the two-way communication that social media offers to connect with customers, rather than simply relying on waiting for the end user to find their advertisements. more...

January 2012:
Making Your Website Mobile

Designing a website to sell your products used to be pretty simple, because you knew your audience. They would be viewing the content in their homes on a 15- to 21-inch screen, and most likely would be using Internet Explorer. Things have changed. Today's website visitor may be on a home computer using Internet Explorer, but could just as easily be on Safari or FireFox. There is also an increasing probability that visitors are on an iPad, or browsing from a mobile device. more...