February 2012:
Social Media Grows Up

Social media is no longer just for college students and other young adults to announce their Friday night plans. About 66 percent of adults use some form of social media, with nearly a quarter of total online time spent browsing and posting on social networks. While the most common reason Americans use social networks is to connect with friends, more companies are seeing the benefits of using the two-way communication that social media offers to connect with customers, rather than simply relying on waiting for the end user to find their advertisements. more...

January 2012:
Making Your Website Mobile

Designing a website to sell your products used to be pretty simple, because you knew your audience. They would be viewing the content in their homes on a 15- to 21-inch screen, and most likely would be using Internet Explorer. Things have changed. Today's website visitor may be on a home computer using Internet Explorer, but could just as easily be on Safari or FireFox. There is also an increasing probability that visitors are on an iPad, or browsing from a mobile device. more...